Map the call
We document the questions, urgency rules, service area, escalation path, and booking conditions.
AI receptionist for home service businesses
Never Miss a Job Again.
CallForge answers the phone 24/7, qualifies the job, and routes a clear next step—so roofing, HVAC, and plumbing teams can keep working without letting the next customer go to voicemail.
- Answers day and night
- Follows your call rules
- Hands off actionable details
Call commandLive workflow
Agent online
Illustrative sample — not customer results
Active call · Roofing
Storm damage request
Caller
Water is coming through the ceiling near the back room.
Alex · CallForge
I’ll mark this urgent and collect the address and best callback number.
IntentActive leak
PriorityUrgent
Next stepOn-call transfer
01AnswerA fast, professional response
02QualifyYour approved questions and rules
03RouteBooking, message, or escalation
04ReviewTranscript and structured handoff
How CallForge works
A call path your whole team can understand
CallForge starts with the way your business already handles jobs, then turns those operating rules into a voice workflow that can be tested before launch.
Configure and test
We build the call flow, connect the approved tools, and run realistic scenarios before launch.
Launch and review
Calls are routed into the workflow and reviewed against the outcomes your team actually needs.
Live call experience
See the workflow. Then call it yourself.
Switch between realistic service scenarios to see what the agent captures. The public demo number lets you hear the current voice experience with your own test call.
Call typeActive roof leak
Service areaPainesville, OH
PriorityUrgent
Caller
Water is coming through the ceiling near the back room.
Alex · CallForge
I can help get this to the right person. Is water actively entering the room now?
Caller
Yes. It started during the storm.
Prepared outcomeUrgent inspection request routed to on-call team
Hear the real agent
Call Alex with your own scenario.
The examples above explain the workflow. The public phone line lets you hear it.
Built for the phone call
The useful work happens between hello and handoff
Every capability exists to help your team respond faster with better context—not to fill a dashboard with decoration.
Always ready to answer
Give new and existing customers a clear response after hours, during jobs, and when the office is busy.
Qualify the job
Collect service type, urgency, location, access details, and the approved next step.
Prepare the booking
Route complete appointment details into the calendar or scheduling path your team approves.
Route by intent
Treat an active leak, estimate request, warranty call, and routine service as different workflows.
Keep the call record
Review the transcript, captured fields, disposition, and handoff instead of relying on memory.
Escalate when it matters
Transfer urgent or sensitive calls to a person according to the rules you set before launch.
Beyond the call
Capture, convert, and grow every lead
The AI receptionist solves the ringing phone. CallForge can also strengthen the website customers land on, keep approved follow-up moving, and request honest reviews after completed work.
Answer
AI Receptionist
Answer calls around the clock, qualify the job, and route a usable next step.Capture
Custom Websites
Turn local searches and referrals into clear calls and form submissions on every screen.Follow up
Follow-up Automation
Keep approved SMS and email follow-up moving until a lead replies, books, or opts out.Build trust
Review Automation
Request honest feedback after completed work and keep every request organized.Industries
Built around the calls that move a service business
Each trade uses different urgency signals, qualification questions, and outcomes. CallForge maps those differences instead of forcing one generic script.
Roofing
Storm calls, active leaks, inspections, repair follow-ups, and replacement estimates.
HVAC
No-cool and no-heat emergencies, maintenance requests, and system replacements.
Plumbing
Active leaks, backups, water-heater failures, fixture work, and estimates.
Illustrative dashboard
One place to understand what happened on the call
The dashboard below is a product illustration using fixed sample values—not customer performance data. It shows the operational record CallForge is designed to create.
Call intelligence
From conversation to next action.
See the intent, urgency, transcript, captured details, and destination without listening to every recording from the beginning.
- Clear call disposition
- Structured qualification fields
- Visible escalation outcome
Workflow connections
Connect the call to the next approved step
Specific vendors are confirmed during implementation. These are integration capabilities—not claims of a native partnership with any particular brand.
Call intelligence layerCalendar handoff
Send approved booking details into the scheduling path your team uses.
Confirm fitCRM and webhooks
Deliver structured lead fields to supported CRM or webhook workflows.
Confirm fitSMS follow-up
Continue an approved lead or appointment follow-up by text.
Confirm fitHuman transfer
Escalate urgent or sensitive calls to the right person under your rules.
Confirm fitVerify it before launch
Proof should come from the workflow, not a logo wall
CallForge does not publish invented testimonials or results. You can hear the agent, test the scenarios, and review the written routing rules before production calls are involved.
Call the agent
Use the public number before speaking with sales.
Review your scenarios
Test the questions and transfers your team needs.
Approve the rules
Launch only after the workflow and scope are written down.
Pricing
Start with one system—or connect the full lead path
Choose the $297 AI Receptionist, a $499 custom website with $49 monthly care, or CallForge Complete at $397 per month with the website build and both automations included.
Answer every call
AI Receptionist
$297/month
24/7 phone coverage that qualifies callers and routes the next approved step.
No setup fee · Month-to-month · Usage included
- 24/7 inbound answering
- Qualification and urgency rules
- Booking or team handoff
- Transcripts and call records
- Included call usage
Convert local demand
Custom Website
$499one time
+ $49/month care
A focused five-to-seven-page website built to turn home-service demand into calls and form leads.
Required care plan · Month-to-month after launch
- Five to seven responsive pages
- Conversion copy and lead forms
- Technical SEO and AEO foundations
- Unlimited in-scope revisions before launch
- Hosting, backups, monitoring, and 30 minutes of edits
Capture the full opportunityBest value
CallForge Complete
$397/month
The complete lead-capture system: AI receptionist, custom website, review requests, and ongoing lead follow-up.
No build fee · Three-month initial term · Then month-to-month
Only $51/month more than receptionist + website care, with no $499 build fee—and both automations included
- Everything in AI Receptionist
- Custom five-to-seven-page website
- Website hosting and monthly care
- Review Automation
- Follow-up Automation
- Usage included
CallForge covers normal phone and messaging usage. Domain registration, ecommerce, and substantial custom development are outside the published website scope and are quoted separately.
FAQ
What home-service teams ask before launch
Is Alex a human receptionist?
No. Alex is a configured AI voice agent. The agent follows an approved call flow, collects the information your team needs, and hands the result to the workflow you choose.
Can callers reach a person when needed?
Yes. Escalation rules can route urgent or sensitive calls to a person, voicemail, or an on-call number based on the workflow agreed during setup.
How long does setup take?
A focused inbound call flow can usually be prepared in one to two business days after the script, routing rules, calendar, and business details are approved.
Does CallForge replace our phone number?
Not necessarily. Calls can be forwarded from an existing business line, or a dedicated number can be used for a campaign or after-hours workflow.
Is there a long-term contract?
The AI Receptionist and Website care plan are month-to-month. CallForge Complete has a three-month initial term because it includes a custom website with no build fee; after that, it continues month-to-month.
Next step
The next job is going to call someone.
Give it a professional answer—then keep the opportunity moving with the website, follow-up, and review system behind it.