Answer
CallForge services
Capture, convert, and grow every lead
Explore CallForge AI receptionist, website, lead follow-up, and review automation systems for roofing, HVAC, plumbing, and other home-service businesses.
Short answer
CallForge starts with the AI receptionist, then connects the website, follow-up, and review systems that keep an opportunity moving before and after the phone call.
The lead lifecycle
Four systems. One job: keep good opportunities moving.
Each system solves a distinct breakdown. CallForge Complete connects all four without forcing a home-service team to manage separate tools and handoffs alone.
Capture
Custom Websites
Turn local searches and referrals into clear calls and form submissions on every screen.Follow up
Follow-up Automation
Keep approved SMS and email follow-up moving until a lead replies, books, or opts out.Build trust
Review Automation
Request honest feedback after completed work and keep every request organized.Built for the field
The system follows the operation
CallForge is configured around the way your team actually answers, qualifies, estimates, schedules, completes, and reviews work.
Start with your services, service area, urgency rules, and real lead sources.
Approve the public copy, call flow, follow-up language, and review request before launch.
Keep human judgment in the workflow for exceptions, complaints, and sensitive decisions.
Ways to start
Choose one entry point—or connect the full path
The AI Receptionist and Website stand on their own. CallForge Complete adds the two automation systems and removes the website build fee.
Answer every call
AI Receptionist
$297/month
24/7 phone coverage that qualifies callers and routes the next approved step.
No setup fee · Month-to-month · Usage included
- 24/7 inbound answering
- Qualification and urgency rules
- Booking or team handoff
- Transcripts and call records
- Included call usage
Convert local demand
Custom Website
$499one time
+ $49/month care
A focused five-to-seven-page website built to turn home-service demand into calls and form leads.
Required care plan · Month-to-month after launch
- Five to seven responsive pages
- Conversion copy and lead forms
- Technical SEO and AEO foundations
- Unlimited in-scope revisions before launch
- Hosting, backups, monitoring, and 30 minutes of edits
Capture the full opportunityBest value
CallForge Complete
$397/month
The complete lead-capture system: AI receptionist, custom website, review requests, and ongoing lead follow-up.
No build fee · Three-month initial term · Then month-to-month
Only $51/month more than receptionist + website care, with no $499 build fee—and both automations included
- Everything in AI Receptionist
- Custom five-to-seven-page website
- Website hosting and monthly care
- Review Automation
- Follow-up Automation
- Usage included
CallForge covers normal phone and messaging usage. Domain registration, ecommerce, and substantial custom development are outside the published website scope and are quoted separately.
FAQ
How the systems fit together
Do I need all four CallForge systems?
No. The AI Receptionist and Custom Website are available as focused standalone offers. Review Automation and Follow-up Automation are included with CallForge Complete when you want the systems connected.
Why are Review and Follow-up Automation part of Complete?
Both systems depend on clean lead, job, and customer-status signals. Keeping them inside Complete lets CallForge configure the capture, handoff, follow-up, and review workflow as one supported system.
Are the systems built for a specific trade?
CallForge is built first for roofing, HVAC, plumbing, and adjacent home-service businesses. The scripts, forms, pages, and sequences are configured around the services, urgency rules, sales process, and service area of each business.
Next step
Fix the first leak in your lead flow.
Bring the call, website, follow-up, or review problem you want to solve first. We will map the smallest useful starting point.